creative worx media

WINE BRAND LAUNCH: WOTR FINKUS SELECTION

Daniele del Gesso — Mon, 13 Feb 2012 12:33:48 +0000

creative worx media continues to push the envelope when it comes to wine marketing and branding… we have built the WINE ON THE ROCKS brand (with the original WOTR TV) from the ground up and in celebration of the online shop launch in December 2011, we are currently planning the launch of the WOTR FINKUS COLLECTION WINES and will be doing so in cooperation with London based McBess, the talented pop-artist/illustrator/3D-Crack… and musician for good measure (The Dead Pirates). The co-operation with McBess entails label design which will be a key part in creative worx media’s concept around the launch of the product range.

The first wine, which will be launched in June 2012 at the Dudes Factory in Berlin, will be a Douro blend made in co-operation with Quinta do Popa, a young and dynamic winery, who’s legendary Oeonologist Luis Pato, have made award winning wines with exceptional complexity and character in just a few short years.

The product launch will be accompanied by a video documentary detailing step-by-step all the work which went in to the building of a wine brand. The wines, produced for the German market, will be available in exclusive locations and in the WINE ON THE ROCKS SHOP – www.wineontherocks.com

Watch this space for more info.

GLOBALWINE AG – ZURICH

Daniele del Gesso — Mon, 13 Feb 2012 11:21:15 +0000

Globalwine AG in Zurich, is not only one of Switzerland’s most dynamic wine agencies but quite possibly the world’s. Their vast portfolio of services: Import and Sales, Wine Rarities, eCommerce, Consultation (Branding, Winemaking and International Trade) as well as Engineering – Wine Cellar Conception and Building, from A-Z – makes their offer incredibly unique.

It is with great pride that creative worx media announces being awarded the creative account for GLOBALWINE AG’s new CI which included the production of various image and producer videos, Catalogue Production and Relaunch of their websites.

The project will be on-going through 2012. For more information on GLOBALWINE AG, please click on the following link.

GRAND CRÜE – IN POINTLESS WINE WE TRUST

Daniele del Gesso — Mon, 13 Feb 2012 10:00:41 +0000

With the international success of WINE ON THE ROCKS, we thought it was fitting to put together a team of wine professionals who tend to break the typical wine geek mold but still carry a high level of competence and standards… THE GRAND CRÜE is the result.

Not only has creative worx media (Finkus Bripp) founded the team but is also responsible for the CRÜE CI and site design. The wine world is-a-changin’ and the GC is going to make sure it does… for the better!

grandcrue.com was launched on February 1st, 2012 and is currently in the organisational phase. But you can look forward to a slew of international wine ratings from around the world, wine entertainment at its best and wine knowledge without the snob… what we like to call, the B-Side of wine.

For more information on the GRAND CRÜE, please visit www.grandcrue.com.

PREMIUM ESTATES – VIDEO SERIES

Daniele del Gesso — Mon, 13 Feb 2012 09:31:51 +0000

After the international success of the first ever image video produced by creative worx media for PREMIUM ESTATES of AUSTRIA in 2010/2011, PEA was looking to continue using video in the promotion and marketing mix and commissioned CWM to produce a comical mini-series. The result: IT’S A GRAPE’S LIFE! The story of KARL THE GRAPE, who’s goal it is to become as old as possible but first he has to make it from the vine to the bottle… and that’s not always as easy as one may think. The first episode of the multiple part series will launched on February 14, 2012.

The general idea behind the PREMIUM ESTATES of AUSTRIA GROUP (Alois Goelles, Gernot Heinrich, Fred Loimer, Willi Sattler, Schellmann Estate and Fritz Wieninger) is that anyone wishing to open a high-end gourmet business could do so by ordering from one perveyor… which just goes to show how diversified and quality oriented this group is.

Generating from this simple idea, six of Austria’s most renowned representatives of wine and gourmet culture combined to make up the PREMIUM ESTATES of AUSTRIA GROUP: four “Falstaff Winemakers of the Year” from five of the most interesting wine regions and also including Austria’s finest producer of distillates and vinegars.

Project type: Video Series

Tasks: Video and post production

URL: www.premiumestates.at

VINI PORTUGAL – INTERNATIONAL VIDEO SERIES

Daniele del Gesso — Tue, 15 Mar 2011 13:12:31 +0000

Wines of Portugal have been making waves in the wine world for quite some time now. Not only are these wines extremely popular due to their value but also due to their high quality potential and endless grape varieties which will continue to serve curious wine lovers from around the world for a long time to come.

Wines of Portugal can look back on a long wine making history, probably best known for its Port wine production. The fantastic full bodied reds and zingy whites with much complexity make it a country worth discovering in more ways than one.

creative worx media was hired by Wines of Portugal (Vini Portugal) to produce a series of event videos which were shot in London, New York, San Francisco, Sao Paulo and Curitiba as well as a documentation of their UK 50 GREAT WINES OF PORTUGAL event.

A selection of videos produced:

More videos from this series can be found on Vini Portugal’s Vimeo page.

SLOGGI – MAKING OF

Daniele del Gesso — Mon, 07 Mar 2011 20:05:51 +0000

TRIUMPH, the mother company of the SLOGGI brand is one of the world’s largest underwear and lingerie companies on the planet. Every year they plan two new collections and these are being introduced more and more via social media networks and other online platforms. It is therefore that SLOGGI has entrusted creative worx media to produce a series of 12 “Making Of” videos of their photo shootings which will be integrated on Facebook as a way of communicating directly with their core target market.

Project type: Video production (Spring/Summer Collection 2011)

URL: To Be Announced

Tasks: Video and post production, interviews

[Show as slideshow]

Please feel free to contact us in regards to your next MAKING OF project.

PREMIUM ESTATES of AUSTRIA – IMAGE VIDEO

Daniele del Gesso — Sun, 13 Feb 2011 02:21:34 +0000

Project type: Image video

Tasks: Video and post production, interviews

URL: www.premiumestates.at

Description: PREMIUM ESTATES of AUSTRIA were impressed by the WINE ON THE ROCKS style and therefore entrusted creative worx media with the production of their first ever image video representing the group.

For more information on the PREMIUM ESTATES of AUSTRIA GROUP,
please contact Mr. Andreas Wickhoff, General Manager

BIBENDUM EC1 POP-UP TASTING 2011

Daniele del Gesso — Sat, 12 Feb 2011 11:15:31 +0000

BIBENDUM WINES is renown as one of the UK’s top wine importers and their hugely fantastic, not to mention, gigantic tasting events. Bibendum has always been commited to progressive marketing pracitices and successfully appeals to a broad market and does this with authenticity.

creative worx media was hired for the second time (follow-up to the 2010 tasting in the Saatchi Gallery) to produce an event teaser and trailer, as well as produce various WINE ON THE ROCKS episodes at the event. In addition, an episode of the “Dragon’s Cellar” was produced, where three wine producers from the Americas went head-to-head trying to convince the panel why they should be listed in the WAHACA Restaurants (London).

Project type: Image video production

Tasks: Video and post production, moderation, interviews

Descritpion: This project took place in late January 2011 and was published on WINE ON THE ROCKS as well as the Bibendum network of websites.

CWM WINS KuK-DEUTSCHLAND AWARD

Daniele del Gesso — Wed, 17 Nov 2010 16:13:55 +0000

creative worx media was chosen among 800+ applicants for the awarded the “Kultur- und Kreativpiloten Deutschland” award along with 31 other creative minds across Germany. Winners were chosen for their creative concepts with cultural appeal which have monetizing potential.

cwm received the award for its groundbreaking work in the gourmet and lifestyle sectors with the projects WINE ON THE ROCKS and BEER ON THE ROCKS which is set to launch in early 2011.

The award was founded in 2010 by the Germany Finance Minsitry.

***
Infos zum Wettbewerb:

Im Rahmen des erstmals ausgelobten Bundeswettbewerbs „Kultur- und Kreativpiloten Deutschland“ werden Köpfe gesucht, die einer kreativen oder kulturellen Idee auf besondere Art Unternehmergeist einhauchen.

Egal, ob es sich um eine gerade erst geborene Geschäftsidee oder um eine laufende Tätigkeit handelt: Jeder, der bestechende Argumente dafür hat, dass er den Titel „Kultur- und Kreativpilot Deutschland“ verdient, ist idealer Teilnehmer.

www.kultur-kreativpiloten.de

CHATEAU PALMER – EN PRIMEUR 2010 PREVIEW CONCERT

Daniele del Gesso — Tue, 12 Oct 2010 11:00:36 +0000

CHATEAU PALMER is renown as one of Bordeaux’s top chateaux and finest wineries in the world. As progressive and commited as Chateau Palmer is with their winemaking practices, this relates to their marketing activities and open-mindedness for using Social Networking and a new style videos not common in the Bordeaux region at this moment.

creative worx media was hired to produce an event teaser and image trailer for the EN PRIMEUR PREVIEW CONCERT with internationally renown jazz pianist Jacky Terrasson.

Project type: Image video production

Tasks: Video and post production